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1 Blog Entry for "September 2012"
By: Carlos F. Cata | 11 September 2012 | 0 Comments
Category: Big Data
Tags: CMO, Big Data & Analytics

It may surprise some of you that nearly 50% of searches I’ve conducted in the past nine months have been senior level appointments in insights and analytics for major organizations. The demand in our industry for senior level marketing talent with big data and strategy experience has increased exponentially in a very short time. Increasingly we’re seeing this trend in our client engagements, the research in our marketplace, and articles in the news media. To borrow a headline from one of these articles, “Big data is the future of marketing.”

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