Knowledge Center: Publication
Marketing, Sales and Strategy Officers
The tech-savvy CMO meets the customer-driven CIOSubscribe to Marketing, Sales and Strategy Officers 6/19/2013 Katherine Graham Shannon
Yesterday, CMOs and CIOs had little in common except places at the executive leadership table. Today, they are being driven together by the proliferation of technology platforms, the torrent of Big Data, and the almost limitless choices and power customers now enjoy. Tomorrow, the two roles could converge in a single position. Until that day arrives, they are collaborating as never before – transforming organizations and creating new talent challenges for all concerned.