Knowledge Center: Publication

Marketing, Sales and Strategy Officers

The tech-savvy CMO meets the customer-driven CIO

Subscribe to Marketing, Sales and Strategy Officers 6/19/2013 Katherine Graham Shannon
Download Publication

Yesterday, CMOs and CIOs had little in common except places at the executive leadership table. Today, they are being driven together by the proliferation of technology platforms, the torrent of Big Data, and the almost limitless choices and power customers now enjoy. Tomorrow, the two roles could converge in a single position. Until that day arrives, they are collaborating as never before – transforming organizations and creating new talent challenges for all concerned.


Katherine Graham Shannon Managing Partner +1 (312) 496 1331

Knowledge Center

What are the sources of corporate success?
Accelerating performance in investment management
Accelerating performance in private equity: From due diligence to exit
The case of the missing french fries
Adapt to change and take back control
Article Case Study Expert Guidance
Publication
Event
Video
See All