Knowledge Center: Publication

Consumer Products

From boomers to bust

3/18/2011
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Demographics is destiny, as Auguste Comte, the founder of the discipline of sociology, famously observed. With huge numbers of people in the US and Europe moving past their prime spending years and smaller generations behind them, that destiny looks particularly difficult for consumer-facing businesses over the coming decade – unless they act now to prepare for a future that will be vastly different from the past 10–15 years.


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