Birgit Adels


Office Location: Amsterdam

Phone: + 31 20 462 77 77

Birgit Adels is a partner in Heidrick & Struggles’ Amsterdam office. She leads the global Fashion and Luxury Practice and co-leads the global Retail Practice.

As a key member of the global Consumer, CEO & Board and Private Equity Practices, Birgit focuses on c-level searches and consulting, particularly in fashion, luxury, beauty, apparel, retail, media, e-tail and digital.

Prior to her career in executive search, Birgit spent more than 20 years in CEO and leadership roles across geographies, including global CEO of fashion house Viktor & Rolf (Diesel Group), president & CEO for German-speaking countries of EMI Music Group, CEO for Northern Europe of the Prada Group, and several international general manager roles within the Bertelsmann Media Group. She started her career at Kirch TV Group.

Before joining Heidrick & Struggles, Birgit was founding partner of a consulting firm advising on intercultural management and organizational transformation.

She formerly worked for a global executive search company where she led the EMEA fashion and retail practice as well as numerous projects in media and digital.

Birgit grew up in Germany, Iran and Italy. She has lived and worked in various countries around the globe and is fluent in German, English, Italian and French, with good knowledge of Dutch and Spanish.


She earned a master’s degree in communication science, business administration and psychology from Ludwig-Maximilians University in Munich.