Knowledge Center

Access our insights, latest research, leadership trends and more through our Knowledge Center.

Reset Filters
Article

In this podcast, Steven Overman, chief marketing officer at Kodak, discusses the challenges posed by disruption and how best to confront them.

More
Publication

With customers calling the shots like never before, companies need a new kind of customer experience leader. The best of these will excel in three areas.

More
Publication

Forrester and Heidrick & Struggles fielded a global survey of 212 CMOs in July 2013 to assess their current remit and how they prove their value as business and strategy leaders. In this report, Forrester reviews the state of the evolved CMO for 2014 based on these responses and interviews with CMOs across industries. The results show progress in taking action to build a better marketing organizat

More
Publication

More
Publication

More
Article

What should a CMO do to get educated on big data? Embody these four steps.

More
Publication

More