Knowledge Center: Video
Four key principles to successful culture change6/13/2017 Larry Senn
Leaders who have successfully, measurably, and sustainably shaped their cultures know that culture change is a journey, not an event or a series of training sessions on how to behave and interact with others.
Successful leaders have an acute awareness of and focus on four key principles for cultural transformation. Learn more about the following concepts in this video: purposeful leadership; personal change; broad engagement with energy, momentum, and critical mass; and focused sustainability.
For further reading, see “The four principles of culture change.”
Larry Senn (firstname.lastname@example.org) is the chairman of Senn Delaney, a Heidrick & Struggles company, and a pioneer in the field of organizational culture shaping.