Knowledge Center: Video

Culture Shaping

Four key principles to successful culture change

6/13/2017 Larry Senn

Leaders who have successfully, measurably, and sustainably shaped their cultures know that culture change is a journey, not an event or a series of training sessions on how to behave and interact with others.

Successful leaders have an acute awareness of and focus on four key principles for cultural transformation. Learn more about the following concepts in this video: purposeful leadership; personal change; broad engagement with energy, momentum, and critical mass; and focused sustainability.

For further reading, see “The four principles of culture change.

Larry Senn ( is the chairman of Senn Delaney, a Heidrick & Struggles company, and a pioneer in the field of organizational culture shaping.

Related Thinking

Avoiding culture clash in mergers and acquisitions

Harness your emotional intelligence

Larry Senn Chairman - Senn Delaney +1 562 4265400

Related Content

Podcast episode 8: Reimagining the Role of the Bank CEO
Creating a culture of mentorship
Find your place on the “culture continuum”
Podcast episode 10: Culture through the regulator’s lens
Podcast episode 7: Beyond diversity to inclusion
See All