Knowledge Center: Video


LeadershipTV® - Leadership lessons in a VUCA world


The term VUCA was first coined by the military, but the private sector has embraced the idea of a volatile, uncertain, complex, and ambiguous environment.

In this installment of Heidrick & Struggles’ LeadershipTV®, Brigadier General Bernard Banks, former head of the United States Military Academy’s Department of Behavioral Sciences & Leadership, explains how a strong, consciously developed company culture—a powerful set of values, beliefs, and norms that govern the decision making of people across the organization—sets up organizations to succeed in a VUCA environment.

About Bernard Banks


Bachelor of Science from the United States Military Academy at West Point

Master of Business Administration from Northwestern University’s Kellogg School of Management

Master of Public Administration from Harvard University’s Kennedy School of Government

Master of Strategic Studies from the US Army War College

Master of Arts and Master of Philosophy in organizational psychology from Columbia University

PhD in social-organizational psychology from Columbia University

Completed Harvard Business School’s General Management Program

Career highlights

Brig. Gen. Bernard Banks is Associate Dean for Leadership Development at Northwestern University’s Kellogg School of Management. Before retiring from the US Army in August 2016, he was the head of West Point’s Department of Behavioral Sciences & Leadership; he has previously served as the squadron commander of an Apache helicopter unit based in South Korea and as a military social aide to President Bill Clinton. He has also led executive education programs for organizations such as Procter & Gamble, IBM, and Best Buy.

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