As companies evolve from traditional marketing models and elevate digital marketing to a key position in their businesses, a major stumbling block stands in the way: a lack of digital talent. This talent shortage has placed a premium on finding best-in-class marketing and digital marketing leadership. To help companies address these critical leadership gaps, Heidrick & Struggles’ Digital Marketing Practice provides comprehensive services in talent management including Executive Search and Leadership Consulting.
Marketers increasingly cite the difficulty in developing and acquiring the digital talent they need to formulate growth-generating programs. A large majority of senior executives, who feel that today's Chief Marketing Officer (CMO) should be proficient in digital marketing, echo the concerns of the marketers.
Our team is at the forefront of the rapid evolution of digital marketing, maintaining thought-leadership through such activities as our ongoing Digital Roundtables with top CMOs, our relationship with Forrester Research and our forthcoming 2013 survey of The State of Digital Marketing.
We also maintain relationships with key digital marketing talent and benchmark them through a rigorous Digital Talent Scorecard, enabling us to identify appropriate talent quickly and confidently. The value of our approach can be seen most clearly in our work building out the leadership teams of some of the pre-eminent digital companies in the world.