Yulia Barnakova


Office Location: Philadelphia

Phone: +1 610.7171000

Yulia Barnakova is a principal in Heidrick & Struggles’ Philadelphia office and a member of Heidrick Consulting, focusing on digital leadership and innovation. She works with clients to envision emerging technology disruption and develop the future-ready capabilities needed to stay ahead. She has worked with Fortune 500 clients across many industries, including retail, aerospace and defense, media, telecom, technology, healthcare, and financial services.

Yulia regularly speaks and writes on the topics of the future of work, building digital skills for the post-COVID era, and collaborating through augmented and virtual reality. Her articles have appeared in Knowledge @ Wharton, Chief Learning Officer, and American Management Association’s MWorld, including “Being a Digital Leader Has Never Been More Urgent” and "Building Digital Dexterity in Your Leadership Team.” Her team works to bring to life the concepts within "Goliath's Revenge: How Established Companies Turn the Tables on Digital Disruptors" (Wiley, 2019) by Scott Snyder and Todd Hewlin.

Previously, Yulia was a senior consultant with DSI, a future-focused strategy and leadership advisory firm. Prior to that, she was the head of marketing at an award-winning consumer products start-up within the Wharton Venture Initiation (VIP) Program at the University of Pennsylvania.

Yulia is involved in various technical communities focused on visual communication and augmented/virtual reality, receiving recognition including the Microsoft MVP award for teaching creative tricks with technology. Her tutorials have been viewed over 7 million times and featured in select “United States of YouTube” installations at YouTube/Google.


Yulia earned a master’s degree in communication with an intercultural focus from the University of Pennsylvania and a bachelor’s degree in finance and international business from Villanova University.

Related Content

COVID-19 and the future of work: Four scenarios
Building digital dexterity in your leadership team
How Women are Filling the Strategic Skills Gap
See All