Cheryl Chen


Office Location: Shanghai

Phone: +86 (21) 6136 1911

Cheryl Chen is a principal in Heidrick & Struggles’ Shanghai office and a member of the firm’s global Consumer Markets Practice.

She has over 20 years of experience within the consumer sector, including more than eight years in the executive search industry.

Prior to joining Heidrick & Struggles, Cheryl was the managing director and team leader for the consumer practice at one of the leading search firms in APAC. She was also one of the top 10 best-performing consultants at the firm. Cheryl focuses on the consumer, retail, luxury, travel and hospitality, media and entertainment markets and specializes in general management, sales, marketing, supply chain, sourcing, operations, and HR functions. Cheryl has served various clients at both multinational corporations and domestic companies across various sectors.

Prior to Cheryl’s career in search, she worked for various travel and hospitality companies, including FCM Travel Solutions, TUI PLC, Shangri-La and Star Cruises throughout Singapore, Malaysia, Hong Kong, and Shanghai.


Cheryl received her MBA from Charles Sturt University Australia. She speaks fluent English, Mandarin and Cantonese.