Karen Fifer

Regional Managing Partner

Office Location: Sydney

Phone: +612 8205 2000 (Sydney), +852 21039300 (Hong Kong)

Karen Fifer is Heidrick & Struggles’ managing partner of the Consumer Markets Practice for Asia Pacific and the Middle East. She previously served as global managing partner for the Consumer Markets Practice, global sector leader for Retail and partner in charge of the Hong Kong office. 

Karen is an accomplished consultant with close to three decades of experience in executive search and leadership advisory, which has earned her a strong reputation among decision-makers and executives in the industry. She has completed hundreds of C-suite searches for a wide range of companies, from local conglomerates and multinational corporations, to private equity-backed companies and start-ups, representing some of the world’s most recognized and up-and-coming brands in the consumer packaged goods, retail & luxury, hospitality and entertainment sectors.

Karen regularly interacts with senior executives in the region and internationally, allowing her to bring deep insights to her clients on the leadership and cultural challenges that are unique to Asia Pacific. She is particularly adept at conducting complex, cross-border searches for presidents, country managers, and functional leaders. In today’s flat and digitally connected world, Karen also puts a strong focus on ensuring that executives have the technological acumen to drive transformational change and enhance customer engagement.

As a senior leader at Heidrick & Struggles, Karen has represented the firm at several prominent events, including the World Economic Forum and Fortune Most Powerful Women Summits. In 2015, she was nominated by her peers for the firm’s Asia Pacific Partnership Spirit Award. Strongly committed to diversity & inclusion, Karen leads the firm’s Women’s Employee Resource Group for Asia Pacific.

Prior to joining executive search, Karen led the marketing and sales functions for a major event organizer in Greater China, and was instrumental in organizing some of the first international exhibitions held in Beijing and Shanghai.

Karen grew up in Hong Kong and has lived and worked on four continents.


Karen graduated from Cass Business School in London with a bachelor of science degree in business studies.

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