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A joint Forrester/Heidrick & Struggles survey of chief marketing officers (CMOs) sheds light on how the role is changing—and what CMOs should do about it.

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With customers calling the shots like never before, companies need a new kind of customer experience leader. The best of these will excel in three areas.

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Todays CEOs face challenges that continue to evolve with unprecedented speed. Unstable markets, greater regulation, heightened public pressure, impact of social media, new technology, and data security, to name a few, all create new areas of risk and opportunity.

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