Karen Fifer


Office Location: Sydney

Phone: +612 8205 2000 (Sydney), +852 21039300 (Hong Kong)

Karen Fifer is a partner in the Consumer Markets Practice and is based in the Sydney office. She previously served as global managing partner for the Consumer Markets Practice, global sector leader for Retail and partner-in-charge of the Hong Kong office.

Karen is an accomplished consultant with three decades of experience in executive search and leadership advisory, which has earned her a strong reputation among decision-makers and executives in the industry. She has completed hundreds of C-suite searches for both listed and private companies, multinationals, private equity-backed companies and start-ups, representing some of the world’s most recognized and up-and-coming brands in the Consumer Packaged Goods, Retail & Luxury, Hospitality and Entertainment sectors.

Karen regularly interacts with senior executives locally and regionally, allowing her to bring deep insights to her clients on the leadership and cultural challenges that are unique to Australia and Asia. She is particularly adept at conducting complex, cross-border searches for Presidents, Country Managers and Functional Leaders. In today’s flat and digitally connected world, Karen also puts a strong focus on ensuring that executives have the technological acumen to accelerate transformational change and enhance customer engagement.

As a senior leader at Heidrick & Struggles, Karen has represented the firm at several prominent events, including the World Economic Forum and Fortune’s Most Powerful Women. Strongly committed to inclusion & diversity, Karen leads the firm’s Women’s Employee Resource Group for Asia Pacific. She is a recipient of the firm’s Asia Pacific Partnership Spirit Award.


Karen has worked on four continents. She grew up in Hong Kong, and graduated from Cass Business School in London with a BSc in Business Studies.

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