Sam Burman is a principal in Heidrick & Struggles’ London office; he leads the Digital Practice in Europe and Africa and is a member of the Artificial Intelligence Specialty Practice, the global Technology & Services Practice, and the Disruptive Innovators team.

Sam focuses on digital transformation within corporate enterprises; scaling, internationalising and maturing digital pure-plays; and supporting advisory firms with industry hires to support their digital assets and work streams. In addition, Sam guides organisations to navigate and leverage the transformative technology suite of artificial intelligence, data science, internet of things, virtual reality, augmented reality, and 3D printing.

He works across a variety of industries, including consumer internet, gaming, retail, and media and telecommunications for public, private, and equity-backed organisations.

Prior to joining Heidrick & Struggles, Sam led the digital & technology practice for an international boutique executive search firm and established the IT leadership practice for a FTSE-listed global recruitment firm. Both roles covered UK and Europe across multiple sectors.