Luis Urbano is a partner in Heidrick & Struggles’ Madrid office and regional managing partner of the Consumer Markets Practice in Europe. He specializes in CEO & board searches and high-level search assignments within the Media & Entertainment, Hospitality & Leisure, and Retail & Direct to Consumer practices.


With a wide professional background in real estate, Luis is also a member of the Financial Services Practice Spain. He served as managing partner Spain for five years and led the global Consumer Markets Practice from 2010 to 2013.

Prior to executive search Luis held several senior international positions in retail, media, and real estate including general manager of Thorn Emi Rental Spain (Radio Rentals), driving a major expansion which drastically increased turnover and profitability; VP operations of Virgin Retail Europe, retail chain specialised in video, music, and books; and managing director of Grupo Riofisa where he set up the shopping centres division. Today Riofisa is one of the leading developers in this market segment. Finally, Luis was CEO for Deluxe Media Services Europe a leading supplier for the media and entertainment business. He started his career as a finance director.

Luis is a member of Círculo de Empresarios (Spanish Entrepreneurs Association) and guest speaker at business schools as ESADE, Instituto de Empresa and IESE. He speaks fluent Italian and English.


University of Madrid (Complutense) and C.E.U. (San Pablo), Degree in Economics and Business Management

Brussels (MCE) and Laussane (IMD), Post-Graduate Courses