In this next video in our series on the CEO of the future, Heidrick & Struggles’ Merja Eskola speaks to Tiina Alahuhta-Kasko, the CEO of Marimekko, a Finnish lifestyle design brand. Alahuhta-Kasko discusses the core principles that have guided her as she led the company through a transformation that involved modernizing the brand and scaling up across markets. She also shares her perspective on how CEOs can lead their organizations to sustained and profitable growth in a competitive global market; how they can inspire and engage their people to change while maintaining the integrity of their organization’s brand; and how vital it is for CEOs to lead by example, particularly when it comes to sustainability and inclusivity, and how these need to be included in strategic business decisions as well as intentional organizational culture development.

About the interviewer

Merja Eskola (meskola@heidrick.com) is a partner in Heidrick & Struggles’ Helsinki office and a member of the global CEO & Board of Directors, Industrial, Healthcare & Life Sciences, and Heidrick Consulting practices.