The Heidrick & Struggles Leadership Podcast explores the intersection of business, organizational culture, and talent in conversations with leading thinkers around the world.

In our latest episode, “In Pursuit of Omnichannel Nirvana,” Heidrick & Struggles’ Sam Burman speaks with Raghav Lal, executive vice president and chief data and analytics officer at Westfield Retail Solutions, a division within Westfield Corporation focused on reinventing the shopping experience.

In a conversation via Skype, Lal explains the innovations that traditional brick-and-mortar retailers have developed in order to keep up with online businesses. He also analyzes how the chasing of distinct physical or digital channels in recent years has been misguided.