A sport for all: World Rugby’s inspiring brand transformation

Organizational Effectiveness

A sport for all: World Rugby’s inspiring brand transformation

In this podcast, Brett Gosper, CEO of World Rugby, discusses the company’s organizational and branding transformation and the important role that sports play in society.
Richard Sumner
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The Heidrick & Struggles Leadership Podcast explores the intersection of business, organizational culture, and talent in conversations with leading thinkers around the world.

In this podcast, Heidrick & Struggles’ Richard Sumner talks to Brett Gosper, CEO of World Rugby, the world governing body for the sport of rugby and rugby sevens. Gosper talks about the organizational transformation World Rugby is going through and its successes to date. He also shares his views on the role of sports in society and his discovery journey from running an advertising agency to being the CEO of a sports organization.

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