Leadership considerations to sustain growth in China: Consumer markets
Consumer Markets

Leadership considerations to sustain growth in China: Consumer markets

Heidrick & Struggles partners David Hui and Grace Gu discuss how foreign multinational companies operating in China can adapt to the local markets.

As we navigate the COVID-19 pandemic and continue the economic recovery, this series of discussions with Heidrick & Struggles consultants based in China is meant to uncover the current dynamics and leadership needed to steer foreign companies toward success in China.

In this excerpt, focused on consumer markets, Heidrick & Struggles’ Grace Gu and David Hui discuss the ways COVID-19 has affected the way foreign companies are operating in China, the ways in which the pandemic and developing habits and tastes of the Chinese consumers are changing, and the ways in which organizations’ hiring processes can help them access and develop the local markets better.

About the speakers

Grace Gu (ggu@heidrick.com) is a partner in Heidrick & Struggles Shanghai office where she leads Heidrick Consulting in China; she is also a member of the firm’s Consumer Markets Practice.

David Hui (dhui@heidrick.com) is the regional managing partner of the Industrial Practice for Asia Pacific and the Middle East and leads the CEO & Board of Directors Practice in Hong Kong; he is based in the Hong Kong office.

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