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Smart leaders shape their company’s culture — instead of allowing the culture to shape the company.

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Companies that chase digital opportunities without first understanding whether their people have the requisite mind-sets to seize them will likely fail.

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Publication

The CEO of multinational biopharma company UCB describes how its focus on patients is creating business opportunities and instilling a deeper sense of purpose across the organization.

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Article

Leaders cast visible “shadows” over the cultures of their organizations — for good or ill. Only when the top team lives and breathes the changes it wants and expects from the organization will change succeed.

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Article

Strong customer strategies arise from strong customer cultures. Leaders can better shape — and sustain — them by adhering to five principles.

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